Duke
2025 · Oka Luda · New look, art direction
The game already existed as Kami and had found its audience, without reaching beyond it. With Oka Luda, one question: was its look putting needless distance between the game and people who might have enjoyed it? Numbers, colours, the way information is organised: the new proposal, tried out with non-gamers, won them all over, and both looks now coexist. A valuable lesson: art direction can remove many obstacles, but it cannot change a game’s nature.