Ian Parovel
Ian Parovel (Paiian), art director and game designer: games, platforms, venues and films designed for audiences around the world. Magic Keys, Board Game Arena, Colt Express…
Case studies
- Magic Keys: A rule that fits in one gesture: trying a key in a lock. Kinderspiel des Jahres 2024.
- Board Game Arena: Making a platform of several hundred games readable at scale: identity, art direction and journeys for more than ten million players.
- Legends of Luma: An original IP built as a collection: one world, six heroes, games with distinct rules.
- The Podcats: An educational 3D animated series, created and directed for France 3: 1.2 million viewers from the first episode.
- Colt Express: A three-dimensional train, both the first argument on the shelf and the board itself. Spiel des Jahres 2015.
- Deus: Ninety-six cards with combining effects: an iconography designed so the game is played by reading the cards, not the rulebook.
- Union des éditeurs de jeux: An identity that has to convince a ministry, a trade fair and a social feed alike: the new image of the UEJ, for its tenth anniversary.
- Minivilles: Cultural adaptation of a Japanese game for the French market: an edition that shaped those that followed.
- Happy Baobab: Creative director of a Korean publisher of children’s and family games, from brand identity to exported products.
- Moonster Games: Five years of cultural adaptation: Japanese and Korean games rethought for European audiences, starting with GoSu.
- Game films: Launch films and trailers: making an experience desirable and understood in one minute.
- Fashion Week Illustrée: Three films for an online illustrated fashion event, including a light-painting piece praised by Le Nouvel Obs and later exhibited in Seoul.
- Photography: Paris at night, the streets of Korea: a photographic practice pursued alongside art direction, exhibited since 2013.