Board Game Arena
Making a platform of several hundred games readable at scale: identity, art direction and journeys for more than ten million players.
2016 → · Board Game Arena · Visual identity, art direction, UX
Context
Board Game Arena lets people play hundreds of published board games in the browser. In 2013 its interface was still an insiders’ tool, dense and text-heavy, made for people who already knew what they were looking for. It all began with a few interface questions from Grégory Isabelli. In 2016 they led to a redesign of the identity and navigation.
What was at stake
At the scale of millions of players, a small interface weakness is never small. Every page has to welcome the newcomer without slowing down the nightly player, whatever their age, habits or level.
The work
Art direction of the platform since 2016. With the growth of the Covid years, I moved from the outside to the inside and became its first employee.
- Visual identity
- Art direction of the platform and its game pages
- UX of the main journeys
Results
More than ten million players. The 2013 and 2026 home pages, side by side, show the distance covered.