The Podcats
An educational 3D animated series, created and directed for France 3: 1.2 million viewers from the first episode.
2009–2013 · Okidoki Studio, France 3 · Creator, writer, art director
Context
Four video game characters leave their games to start a band. Each episode runs two sketches on one subject, then the Profcats explain its theme: the boss, GPS, buzz, ping… On France 3 from February 2009, then France 4 and France Ô.
What was at stake
Teaching without the teaching showing: the Profcats only step in after two sketches, once the child is already won over.
The work
Created, written and art-directed at Okidoki Studio, with Docks Dog Studio, and animation by Mokko Studio in Montreal. I also designed the official website and web games that extended the broadcast, among the first transmedia formats.
Results
1.2 million viewers for the first episode, a 20.4% audience share, 31.8% among 4 to 10 year-olds. Four international awards for the website, including the first Interactive Media Award ever given to a French team.