Union des éditeurs de jeux, visual identity
2026 · UEJ, the French-speaking board game publishers’ association · Logo, brand guidelines, applications
A new identity for the Union des éditeurs de jeux on its tenth anniversary, created in summer 2026: logo, guidelines, anniversary badge and applications. I have sat on the association’s board for almost five years.
Questions the project raised
- How do you represent some hundred publishers with strong brands of their own, without competing with them?
- How do you include a tenth-anniversary badge without the identity looking dated once the anniversary has passed?