Board Game Arena
2016 → · Board Game Arena · Visual identity, art direction, UX
Board Game Arena, the online board game platform: making several hundred games readable at scale, through an identity, art direction and journeys designed for players all over the world.
Questions the project raised
- How do you give a shared identity to over a thousand games that each have their own, without overpowering them?
- How do you keep an interface readable in over forty languages, for regulars and beginners alike?